Situation: After partnering with Mindpower to create award-winning, highly successful admissions work several years before, Flagler returned for a multi-pronged attack: its first-ever comprehensive campaign, recruitment evolution, and institutional brand developed in tandem to support its spirited vision for moving the institution forward at a fast pace. Flagler needed to come out on all fronts with a renewed boldness and unforgettable energy.
Solution: Bring Flagler’s story to life with an energetic, creative, deeply authentic and purposeful brand foundation to set the tone for the institution, fundraising, and recruitment. At just over 50 years of age and rooted in a deeply historic location, Flagler uniquely bridges the past, present, and future. Where History Begins was created to be the strong brand platform it needed while reinforcing its recruitment promise, Make History. One connects to the deep history, the next demands individuals create it, and the final component, fundraising’s Flagler Forward, has its eyes trained on the future and what Flagler will continue to create. We dove headfirst into Flagler’s rich locational and institutional history to a new visual language that could reach across institutional needs–including an array of graphic elements ranging from the sophisticated and historic to the relaxed, ultra-bold, and friendly, sun-soaked imagery.
Results: In 2019, Make History helped Flagler Admissions exceed enrollment goals and increase the academic profile of students. Round II built on that success. Flagler experienced increases in national interest, brand awareness and reputation, alumni pride, and enrollment. To date, its historic comprehensive campaign has raised more than $64 million from 11,000+ donors–and raised its total campaign goal, not one, but twice. Its Flagler Forward Case for Support earned an EduADAWARDS gold award.
What we did: Institutional: Qualitative brand research, brand campaign, creative testing, photography & video production, brand toolkit | Advancement: Creative platform, campaign mark development, case statement experience materials, photography & video production, campaign toolkit, public launch ideation and creative support | Recruitment: Evolved recruitment campaign concept, first-year, international, and transfer travel pieces, admit & financial aid packets, student experience + parent/family pieces, enrollment & yield-focused deliverables, Welcome Center electronic presentation, social medial toolkit, photography